What Made for a Successful Launch in Onondaga County, NY?

To announce tip411’s arrival at 20 agencies in the Syracuse area, District Attorney William Fitzpatrick did three important things:

  1. Held a press conference and invited chiefs from local departments to attend to show their support for the system and promote its use to local media outlets.
  2. Produced posters and flyers showing agency-specific tip411 keywords that participating agencies could hand out, give to business, hang in city buildings, and use on their social media sites and webpages.
  3. Participated in ongoing promotion – Aside from the initial press conference, the DA and Syracuse Police Chief gave one-on-one interviews to media outlets in the days following the launch to assure continued coverage of the new system in order to reach more members of the public.

See More:

Video – District Attorney Fitzpatrick discusses tip411 outreach
Video -Onondaga County Lauches tip411