To announce tip411’s arrival at 20 agencies in the Syracuse area, District Attorney William Fitzpatrick did three important things:
- Held a press conference and invited chiefs from local departments to attend to show their support for the system and promote its use to local media outlets.
- Produced posters and flyers showing agency-specific tip411 keywords that participating agencies could hand out, give to business, hang in city buildings, and use on their social media sites and webpages.
- Participated in ongoing promotion – Aside from the initial press conference, the DA and Syracuse Police Chief gave one-on-one interviews to media outlets in the days following the launch to assure continued coverage of the new system in order to reach more members of the public.
Video – District Attorney Fitzpatrick discusses tip411 outreach
Video -Onondaga County Lauches tip411