Residents now have another way to stay informed about what is going on in their community and share information with law enforcement while remaining anonymous.
Just in time for Night to Unite Aug. 6, the Lino Lakes Public Safety Department (LLPSD) announced it had partnered with Tip411 so residents can have a multitude of channels to communicate with law enforcement — all anonymously.
“For the residents, it is just one more opportunity for them to partner with us and provide us information,” Public Safety Director John Swenson said. “For us, it is providing another opportunity to get information that can help us further make our community safe and it allows us to do some targeted communications and continue to work to find efficiencies for social media use.”
Tip411 is a St. Paul company that has been around since 2000. The company works with law enforcement, schools and community groups to implement community notification systems including crime alerts, anonymous text tips, smartphone apps and social media pushes. Tip411 currently works with 1,800 communities across 47 states. Some of its largest customers include the U.S. Air Force and the cities of San Francisco, San Antonio, Minneapolis and Duluth.
Lino Lakes resident Tony Stano, who has been a sales director with Tip411for almost six years, said over the past several years he has periodically checked in with city officials to see if there was interest in joining the Tip411 platform. “Because it was my hometown, I was particularly passionate about seeing it through to fruition or to have the door shut,” Stano explained. The department and the company started planning for the launch a year ago.
Swenson said although the technology is something his department had been interested in for a long time, because of the department’s size there were only so many resources it could manage.
“The thing that really tipped it for us and why we decided to go with it, was the ability to create targeted zones of our city so we could do communications direct to areas,” Swenson explained. “For example, if we had something going on in northwest corner of our city related to theft from vehicles, we could send it out to that area of the city, versus broadcasting it throughout. We can be specific about our messaging geographically, which we have not had an ability to do prior to this application.”
Through Tip411, the LLPSD can send out alerts through its custom branded mobile app (available for iPhone and Android), email, text and social media. Residents are also able to send anonymous tips via all those channels. Through the app and on the website, residents can also submit tips about specific pins/incidents on the community crime map.
“One of the main benefits of Tip411 is that any tip that is sent in starts at two-way conversation with law enforcement and the tipster remains anonymous 100% of the time. For every tip that LLPSD receives, they will have the opportunity to respond to the tip or ask questions to develop information before ever having to deploy a physical resource if necessary,” Stano said. “So instead of an officer chasing down a two-sentence tip that they really don’t know about, they can save time and communicate over our service. For the public, it is a safe space to get involved without the fear of retribution or retaliation.”
The mobile app also enables residents to attach videos and or pictures to their tips. “If LLPSD pushes out an alert that they are looking for a suspect in a red car, you could be sitting at Applebees eating your rib tips and see that car in the parking lot. Right from your mobile device in real time, you can submit a tip about that alert,” Stano said.
As always, residents should call 911 in an emergency. “It is very important that everybody understands this is a mechanism for people to communicate with us about a non-emergency event, or a not-in-progress event,” Swenson urged. “If you need to see a police officer, or you see something suspicious in your neighborhood and you want a police response, that has to go through our dispatch center because these platforms are not monitored on an ongoing basis.”
By downloading the app, you opt in to getting alerts through the app. If you want alerts via email or text, you have to sign up online on the city’s website. (Go to the public safety tab, click police division, programs & initiatives and then Tip411.) Residents are encouraged to sign up for the particular zone they live in, although they are also able to receive all alerts across the city if they so choose. For questions, contact LLPSD at 651-982-2323.
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