Promote tip411
admin Admin Resources

Promote, Promote, Promote!

The most successful agencies are those who hold press conferences to launch their system, regularly send alerts, hang posters around their community, distribute business cards with their tip411 information on it, and more. Need help? Reach out to our Public Relations Director for tips. 

“We try to feature it prominently on our website and we push it out as I said through Facebook, Twitter, and other forms of social media. In every community alert that we send, we include our tip411 information. We put it on flyers, on crime alerts – just about anything we send to the public.” – Major David Dalton, Clearwater, Florida Police

Onondaga County
admin Agency Spotlight

Interview: Onondaga County, NY Sheriff’s Office

tip411 interviewed Captain Dan Brogan of the Onondaga County Sheriff’s Department in Onondaga County, New York.

Q: Tell us about Onondaga County and your department (how many residents, how many sworn, etc.).
A:Onondaga County is located in Central New York and includes the city of Syracuse. The county is 827 square miles, has a population of over 750,000 residents, and our department has just over 220 sworn members.

Q: How is tip411 administered in the Sheriff’s department (responsibilities, protocols, etc.)?
A:Our previous tip lines ran through the Public Information Office. When we set up tip411, we made the decision to have several administrators on the system who are responsible for being a clearinghouse for tips that are received. When they come in to myself, the Public Information Office, our Fusion Center, etc., we distribute the tips according to topic and assign them to individuals to respond and have tip conversations directly with the tipster.

Q: How is the tip411 system used in your community?
A:The majority of tips we receive, without question, are for drug activity. Most people want to report drug activity because no one wants a drug house next door to them, but they don’t have great success by calling 911 with this information because, usually, there’s very little patrol can do when they respond.

Because people can share this information electronically through tip411 and they know it’s anonymous, they have been providing more specific information than they leave on our tip line where they have to leave a voice message.

When email came out years ago we saw a huge uptick in the amount of tips that came in that way, but once people realized that we could trace their IP address to find out where the tip came from and that it was not truly anonymous, they became much more skeptical of contacting us that way.

With tip411, there’s not that traceability which is great for the tipster, yet we are able to create an ongoing anonymous conversation and ask questions to get that one more piece of information that makes a tip actionable and helps us affect arrest.

Q: What have you done to brand and promote the tip411 system in Onondaga County?
A:We’ve had success because we’ve done promotion of the system. We have the information on our website and almost every single night on the news there’s something from the Sheriff’s department about a crime and how we’re trying to identify a suspect and tip411 is available to share information safely and anonymously.

It’s also been helpful to us that the Syracuse Police Department and Onondaga County District Attorney’s Office are both using and promoting tip411 as well because it has added to a wider knowledge about the system with residents in our county.

Q: Any notable tips/arrests credited to tip411 that come to mind?
A:What’s notable is the every day success we’re having with the system that we hadn’t seen before. We’re getting more tips, closing more cases, and being able to continue anonymous tip conversations with reporting party rather than just getting a voicemail with a piece of information that isn’t enough to help us build a case off of.

We’ve had neighbors and community groups in meetings tell us they’re glad we’ve taken care of this problem or that drug location, and we wouldn’t have been able to do it with tip411.

Q: Have you noticed an increase in the number of tips your department is receiving and cases you are solving since implementing tip411?
A:We’ve absolutely seen an increase. Previously we got about one to two tips per week on our traditional phone tip line and through other avenues. We’re still seeing that, but in addition we’re now receiving about a tip per day through tip411.

Since launching our tip411 system in December of 2015, we’ve received approximately 225 tips. That’s 225 more tips than we would’ve gotten without tip411.

Of those 225 tips, we’ve opened 70 cases and closed nearly 80% of those through arrests.

I spent 14 years as Supervisor of the Narcotics Unit, and during that time we closed between 55% and 60% of cases based on tips that came in. The ones we didn’t make arrests on were because we couldn’t verify because there wasn’t enough information. With tip411, now we can go back and ask that one or two extra questions to make it more successful. For example, a tip about a blue car isn’t that helpful, but if we can follow up and get the tipster to share the license plate for the blue car, that really helps quite a bit and that’s why we’ve seen our arrest rate grow significantly with tip411.

Q: So, why tip411?
A: We got tip411 in December 2015 through a partnership with the Onondaga County District Attorney’s Office and it’s been very successful for us. As I’ve said, it’s not just a substitute for other ways we have for people to submit tips, it’s an additional, anonymous avenue for people to reach us with important information that’s helping us get more information and close more cases.

Q: Anything you would tell other agencies considering tip411?
A: It’s a success. It’s had a proven track record of success with us for anonymous tips for narcotics because it allows you to communicate anonymously with the tipster and lets a lot more people come forward with more information.

People want to come forward, but they’re petrified. tip411 has helped remove that fear and has been a really a fantastic addition to our arsenal.

tip411 Agency Spotlight

“Fighting Crime is a Partnership” with tip411 & Leander Police

tip411 interviewed Assistant Chief of Police Jeffrey R. Hayes of the Leander Police Department, who is a member of the coordination team in charge of the department’s tip411 system in Leander, Texas.  For more information about how Leander is promoting their tip411 system, watch the Public Service Announcement they created to share with the media, public, and online.

Q: Tell us about Leander and your department.
A: Leander is one of the fastest growing cities in one of the fastest growing regions of the United States. We are located just north of Austin, Texas in what was once considered a rural farming community. Due to steady growth and a healthy economy, Leander is transitioning from its rural roots to a vibrant and self-sufficient city. At present, our population is approximately 38,000 and growing. We are projected to top 100,000 in the next ten years. To put it in perspective, Leander alone has 10% of all new housing starts in the Central Texas region.

Q: Why tip411?
A: A number of on-line organizations have rated Leander as one of the “Top Ten Safest” communities in Texas and one of the “Top 100 Safest” cities in America. We want to keep it that way. With growth comes the challenging task of staying intimately connected with our community in profound and meaningful ways. Communicating with our citizens in ways that foster strong relationships and staying connected in a way that make our department more focused and effective. In that regard, tip411was, well, it was a no brainer. Our department is acutely aware that we cannot be everywhere at once and we rely heavily on the community being our eyes and ears. tip411’s anonymous tip and alert features gives us a communication tool that gives a voice to those who might otherwise remain silent. An important aspect of good communication is simply listening, and the tip411 system allows us to do just that – listen. Not everyone feels comfortable talking with the police, no matter how good your relationship might be with your community. tip411 allows us to hear crime information and concerns we might not otherwise be able to hear.

Q: Why do you think branding and promoting tip411 is so important?
A: From the beginning, we understood the importance of the tip411 tool, but we also realized that our community must know it is available to them and how easy it is to use. We are a “smart phone society,” and part of a new generation that has multiple tools right at their fingertips on a device that is so powerful that it’s probably unfair to even call it a “phone.” The service and technology interface that we hold in our hands can be used for a myriad of functions, well beyond voice communication. We are an instantaneous information and communication society and there are growing expectations that services, including those offered by law enforcement, can be accessed via that powerful handheld device. tip411’s interface is as easy as an app, a text, or connecting over the internet. Members of our community must know it is available, that it is easy to use, and for those who’s anonymity is important – that it is just that – anonymous.

Q: What have you done to brand and promote the tip411 system in Leander?
A: To get the word out to our citizens, we knew that we must take the product and customize it to meet our department’s needs and the community’s expectations. We knew that we had to approach promotion, well the whole program in fact, in our own “style.” We practice a partnership based policing philosophy, where we strive to develop essential relationships with members of our community necessary to accomplish effective police work. With that, we knew that tip411 had a natural place in that partnership. Hence the lead line on all of our promotional materials is “Fighting Crime is a Partnership.” We paid very close attention to the strategies used in other communities who have successfully integrated tip411 into their toolbox, and we took those approaches and tinkered with them until they were unique, or at least had a “Leander” style that was easily identifiable. People that live in this community know that they enjoy a high quality of life and a low crime rate. They also know that they want to keep that way. We felt that it was valuable to show how using tip411 and the alert system could play a big part in keeping Leander “a great place to live, work, and play.”

Q: Anything you would tell other agencies considering tip411?
A: Let me address one challenge that we will wrestle with for the foreseeable future and that is the challenge that all law enforcement agencies face – money. Many law enforcement agencies have access to funding that we do not have now, but may have in the future. We can’t wait for the future to get the word out on tip411. For it to remain a valuable and effective tool, we must keep pushing its availability and value out to the public as often as possible. I will continue to watch how other agencies approach this same challenge. I also must confess that I have already “borrowed” and customized several ideas from other agencies that I thought would help us here in Leander. We will continue to seek alternative funding sources, donations, sponsors, and grants, to come up with the most cost effective way to keep tip411 in the public eye. We will make tip411 part of all department requests for assistance from the public and a prominent part of our crime prevention / community service programs, while definitely maximizing exposure through social media as often as possible.

Q: Is there anything that I haven’t asked that you would like to tell other agencies?
A: To paraphrase Sir Robert Peel, “we are the public, and the public are the police.” We are paid to do that which is incumbent upon every citizen in the interest of their community’s welfare and existence. The tip411 system is an interface that allows the Leander public to participate in policing their community. They can contribute to the partnership necessary for Leander to remain a great place to live. Those that have a true concern for their community are hungry to help, and they want to help us keep our crime rate low and quality of life high. Before we had our “hard launch,” we started placing the tip411 logos and icons on our Facebook page and webpage. With no fanfare or promotion, we began getting a few neighborhood concern tips. That happened with little or no effort on our part. Just think how powerful the tip411 system will be when we begin to promote it and make it an integral part of the way we do business in Leander.