tip411 interviewed Chief Jim Howarth of the Delhi Township Police Department in Cincinnati, Ohio. This is the third and final part of our conversation.
Q: What have you done to promote your tip411 system to make sure residents know about it and use it?
A: We make sure our tip411 information is always posted on all of our social media sites, with links to sign up for alerts and submit tips.
In the beginning, we had business cards made up with tip411 information and officers would hand those out. Officers had them in their car and when they had an interaction with a resident, they’d hand them a card and introduce them to the tip411 program, tell them its free to use to send tips and to sign up for alerts. We still have cards but it was imperative in the beginning.
We really saw a jump with residents buying in to our tip411 efforts when local media starting putting the information on the news. That was as easy as sending out a press release and what’s nice now is they all buy-in to signing up for tip411 and, if they don’t, they know it’s pushed out through Facebook so local reporters are getting our alerts in real-time. They’ll call me right away saying they want to do a story, or sometimes now they won’t even contact me and I’ll see the alert on the news with the surveillance photos we put out. It’s great and helps us reach more residents.
Q: Any advice for other departments considering tip411?
A: Don’t hesitate. My biggest regret is waiting two years before I pulled the trigger to purchase tip411. I felt comfortable coming on board and the rest has been icing on the cake. Now I realize it is what I thought it was.
Any time it can help another agency and talk to them about tip411, I do. It’s not like I’m trying to sell it to them, but when I find a good product for a reasonable amount that helps me do my job better, I like to share that.
My advice is for other departments just to take a look at tip411 because once they do, the product sells itself.